Interviews are a great way to elevate yourself within your industry. The more "experts" you know, the more of an expert you become also.
That's one good reason to do interviews. Another is this: You have a chance to ask questions that you want the answers to. What a fantastic win/win situation!
There are many places to find interesting people in your niche to interview if you don't know any personally. Look on Twitter or Facebook or that person's website. Other people can be a good source of introductions. If all else fails, Google works every time!
Tips for interviewing an expert:
* Know your expert. It's not necessary to personally know the person you are interviewing but if they've written a book, read it. Do they write a blog? Read it. Doing your research is absolutely critical to having an awesome interview!
* Give them a benefit. When you approach your expert, be sure there is a benefit to them. Don't think you have nothing to offer. You can always offer your ability to promote them. That's usually enough.
* Be a good listener. This cannot be stressed enough. Do not cut the other person off because a new thought has come into your head. Keep quiet and let the interview flow.
* Be prepared. Have your questions ready. You don't have to sound like you are reading from a script but know exactly what you are going to ask. Use open-ended questions that will promote conversation and will take some thinking on the part of the person you are interviewing. Your listeners don't want to hear a bunch of yes and no answers.
* Relax! You are interested in the subject matter. Let your questions flow from your genuine interest.
The interview is one of the quickest and easiest tools for your online business. You can use the audio by itself or transcribe it into an e-book or report. It's truly a win/win for you and the person you are interviewing.
Following these tips should help make you an expert interviewer and propel your business forward!
That's one good reason to do interviews. Another is this: You have a chance to ask questions that you want the answers to. What a fantastic win/win situation!
There are many places to find interesting people in your niche to interview if you don't know any personally. Look on Twitter or Facebook or that person's website. Other people can be a good source of introductions. If all else fails, Google works every time!
Tips for interviewing an expert:
* Know your expert. It's not necessary to personally know the person you are interviewing but if they've written a book, read it. Do they write a blog? Read it. Doing your research is absolutely critical to having an awesome interview!
* Give them a benefit. When you approach your expert, be sure there is a benefit to them. Don't think you have nothing to offer. You can always offer your ability to promote them. That's usually enough.
* Be a good listener. This cannot be stressed enough. Do not cut the other person off because a new thought has come into your head. Keep quiet and let the interview flow.
* Be prepared. Have your questions ready. You don't have to sound like you are reading from a script but know exactly what you are going to ask. Use open-ended questions that will promote conversation and will take some thinking on the part of the person you are interviewing. Your listeners don't want to hear a bunch of yes and no answers.
* Relax! You are interested in the subject matter. Let your questions flow from your genuine interest.
The interview is one of the quickest and easiest tools for your online business. You can use the audio by itself or transcribe it into an e-book or report. It's truly a win/win for you and the person you are interviewing.
Following these tips should help make you an expert interviewer and propel your business forward!
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